It’s not news to us that the beauty industry has been lagging in actioning the drastic change in consumer attitudes to single use plastics. But with the conversation surrounding zero waste alternatives reaching fever pitch, the conscious collective focus is now on the fashion and beauty industries to follow suit and make sweeping reforms to the way they produce and sell their products.
Thanks to clued-up consumers seeking out brands that offer a more holistic and ethical shopping experience, mindful consumption has gone mainstream—and it’s only set to continue. Where once zero waste was considered expensive and niche, beauty brands are now (slowly) beginning to offer genuine sustainable offerings.
Here are three beauty brands absolutely nailing the zero-waste movement.
Kjaer Weis
View this post on InstagramThis impressive small batch beauty line isn’t just for show, Zero Waste Beauty Australia makes beautiful and hardworking products—all while being serious about lessening our individual impact on this earth. Made entirely by hand from locally sourced ingredients in northern NSW, all of their products are vegan and cruelty-free, and sold in recyclable glass jars with recycled plastic lids and biodegradable labels. They even run a recycling program via their stockists, actively encouraging clients to recycle or reuse.
Australia's first ever dedicated gut health bar has just opened.
Image credit: Victor Garcia