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Adidas Originals Have Buddied Up With Another Emerging Talent

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Adidas Originals have a real knack for tapping unbelievable emerging talent, and their latest collaboration with New York-based Korean designer Ji Won Choi is another star example.

The collection was presented during London Fashion Week and is the third in a series of partnerships with up-and-coming designers (Olivia Oblanc brought utilitarian vibes, but Danielle Cathari's spin on the Three Stripe was one of our favourite collabs of 2018). 

And oh boy, the pieces are sleek. Sitting against vivid colours—mauve, emerald navy and cherry red—the iconic Three Stripes are repeated throughout the designs, highlighting the dramatic silhouette cuts and draping. As well as the tracksuit, there are body suits and backpacks, tees and caps. 

“The sporty element of the collection is very adidas plus the use of the iconic three stripes, and you can see my graphic visual aesthetic in the repetition of those elements and through the movement of the garments.”

You’ll be able to cop the collection exclusively online and at select adidas Originals flagship stores from February 23. 

Image credit: adidas Originals.


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